Kathleen Leigh Lewarchick

Kathleen Leigh Lewarchick, Vice-President of Marketing, has spent over 25 years in General Management and Marketing with a focus in both B2B and B2C markets. Notable career highlights are the co-development of PURELL® automated replenishment offerings with Amazon, and a digital in-store and out-of-store transformation for Ritzman Pharmacies culminating in a sale of the business to CVS Health. She has pursued innovation throughout her career as the AARP® Eye Health Services business leader, Pearle Vision® e-commerce marketer, American Greetings® product manager and Moen® marketing manager. She earned a BA and MA, and is a frequent speaker at Duke University. She has been a conference speaker at eTail West, B2B Online, Brand Innovators, and Target retail panels. She completed a one-year around the world bicycle event called Odyssey 2000™ as well as a Half-Ironman triathlon.

Data-Led Decision Making in B2B eCommerce

Data-led? That’s one approach in the data decision-making process. We emphasize the term process...

Winning Like Amazon Business

With Amazon Prime Day upon us, business leaders are asking themselves “How can I win like Amazon?”...

Authentication in B2B E-Commerce

Authentication, or user identity validation, can sometimes get a bad rap. In an era of “We need it...