Kathleen Leigh Lewarchick

Kathleen Leigh Lewarchick, Vice-President of Marketing, has spent over 25 years in General Management and Marketing with a focus in both B2B and B2C markets. Notable career highlights are the co-development of PURELL® automated replenishment offerings with Amazon, and a digital in-store and out-of-store transformation for Ritzman Pharmacies culminating in a sale of the business to CVS Health. She has pursued innovation throughout her career as the AARP® Eye Health Services business leader, Pearle Vision® e-commerce marketer, American Greetings® product manager and Moen® marketing manager. She earned a BA and MA, and is a frequent speaker at Duke University. She has been a conference speaker at eTail West, B2B Online, Brand Innovators, and Target retail panels. She completed a one-year around the world bicycle event called Odyssey 2000™ as well as a Half-Ironman triathlon.

Adding Automated Quote (RFQ & CPQ) Capabilities in B2B

If your focus is improving B2B online operations, it may be time to implement automated quotes....

eCommerce 2.0: Accelerating Your Channel

You set up a B2B transactional website. Check. Your eCommerce channel is driving more orders than...

Leveraging the B2B Total Experience (BTX) 2022 Trend

What is “Total Experience” and why does it matter? Would you know it when you saw it? The simple...