Kathleen Leigh Lewarchick

Kathleen Leigh Lewarchick, Vice-President of Marketing, has spent over 25 years in General Management and Marketing with a focus in both B2B and B2C markets. Notable career highlights are the co-development of PURELL® automated replenishment offerings with Amazon, and a digital in-store and out-of-store transformation for Ritzman Pharmacies culminating in a sale of the business to CVS Health. She has pursued innovation throughout her career as the AARP® Eye Health Services business leader, Pearle Vision® e-commerce marketer, American Greetings® product manager and Moen® marketing manager. She earned a BA and MA, and is a frequent speaker at Duke University. She has been a conference speaker at eTail West, B2B Online, Brand Innovators, and Target retail panels. She completed a one-year around the world bicycle event called Odyssey 2000™ as well as a Half-Ironman triathlon.

B2B eCommerce for Beginners: Digital Asset Management (DAM) System

As we move through the B2B4B Series, Part 5 provides a more detailed explanation of the Digital...

B2B eCommerce for Beginners: Product Information Management (PIM)

In Part 4 we’re sharing the systems you need to grow your ecommerce business. The B2B4B blog series...

Myth Busters Part 5: ECommerce is Enough

Question: when is a website not a website? Answer: when it becomes the company’s operations hub. In...