Kathleen Leigh Lewarchick

Kathleen Leigh Lewarchick, Vice-President of Marketing, has spent over 25 years in General Management and Marketing with a focus in both B2B and B2C markets. Notable career highlights are the co-development of PURELL® automated replenishment offerings with Amazon, and a digital in-store and out-of-store transformation for Ritzman Pharmacies culminating in a sale of the business to CVS Health. She has pursued innovation throughout her career as the AARP® Eye Health Services business leader, Pearle Vision® e-commerce marketer, American Greetings® product manager and Moen® marketing manager. She earned a BA and MA, and is a frequent speaker at Duke University. She has been a conference speaker at eTail West, B2B Online, Brand Innovators, and Target retail panels. She completed a one-year around the world bicycle event called Odyssey 2000™ as well as a Half-Ironman triathlon.

B2B4B Part 2: Or B2B ECom for Beginners (Part 2)

Ready for Part 2? Our first B2B4B blogpost began with a focus on the big three: the big picture,...

Myth Busters: “Self-Service” – Cost-Savings or New Buying Behaviors?

“Self-service” used to be a catch phrase for B2B ecommerce operational cost savings. But with 71%...

Myth Busters: Digital ≠ Expensive

There are many memorable math calculations but here's one more: D≠E or “Digital does not equal...